Why Advertise On TV

The most powerful advertising available. Period.

Television is the most powerful advertising medium available. The largest corporations in America use it to build their brands, bring customers, add credibility, and grow their businesses.

Television works. Here's why:

The average household will watch at least 8 hours of television a day.

Consumers will spend 50% more time with TV than they will with radio, and ten times more than they will reading the newspaper or surfing the Internet.

82% of Americans say TV is the most influential form of media available.

People decide which products and services they want based on what they see on television.

Now, Spot Runner is bringing the power of television to you by making it more cost-effective and targeted than ever before. However large or small your company is, we'll create a television solution for you. Use the power of television advertising to grow your business.

The right medium for the right business.

Television works best for advertisers who want to build a longer term solution. Television advertising is, by its nature, a long-term strategy. Think about this for a moment—how many times did you have to see the “Please don't squeeze the Charmin” ad before you immediately recognized the slogan or were able to repeat it? Chances are somewhere between 3 to 9 times. This is what's known as creating awareness.

Your goal is to reach this 3-to-9-view threshold with your potential customers. Test after test has shown that this is the point when viewers become aware of your product, service, or brand. The longer you run your ad, the greater number of people will begin to remember you and potentially become your customers. Increasing awareness also helps reinforce your brand to your existing customers, reminding them of your business, and putting you top-of-mind for their next purchase.

However, TV is also a powerful strategy for a special event or promotion, and can drive a lot of customers through your door for a one-time sale. This type of advertising can use a significantly smaller budget, as long as you carefully target the neighborhood you want to reach, and create a “blitz” of ads in the few weeks leading up to your sale.