Media Planning
We'll put your business on the major networks your
customers watch—when they watch them.
ESPN, CNN, Lifetime, Bravo. What do your customers watch? We'll show
you, and we'll put you there.
Here's how:
The landscape of television has changed dramatically over the last 20
years and, as a result, so has television advertising.
Cable now captures 65% of all television viewing in the United States,
and viewership is increasing every year. Using cable, you can put your business on television cost-effectively
by airing in as small an area as a single neighborhood, but still appearing on the same networks as major
brands. Maximize your budget by advertising in just the areas you service: target a single area, or create
customized ads for many different markets.
Cable has also given rise to “niche“ advertising on television, allowing you to target your customers
precisely. For the first time, you can put your business on individual channels like Lifetime, The Discovery
Channel, or The Golf Channel to advertise to specific consumers you want to reach with interest in the
products or services you're selling. Sporting goods stores can advertise on ESPN in homes within ten miles of
their store, while real estate agents can list homes on HGTV across an entire county.
Spot Runner:
- Builds the right media plan of networks and airtimes to meet your goals
- Takes care of buying the media plan, sending your ad to the networks, and monitoring your campaign
- Provides you in-depth tracking and reporting to show you when and where your ads will run, are running, and already ran